Three Attributes Every Writer Needs

One thing I have learned is that every writer seems to have advice but there is no one-size-fits-all set of rules or guidance. Still, I believe there are three core attributes every writer must possess to be successful: authenticity, tenacity, and business acumen.

Whether fiction or non-fiction, I believe a reader can sense the genuineness of an article or book. The passion poured into the creation of the words transfers through the reader’s eyes to their heart and mind. Conversely, lack of authenticity, in my opinion, results in a substandard product.bernard-hermant-621390-unsplash

This isn’t much different from the common “write about what you know,” advice, except knowledge doesn’t equate to passion. I suppose this makes no difference when writing a textbook or Wikipedia article. But when the reader feels the author believes in their work it compels them to read more. I don’t think you can fake that.

Writing is easy. Writing well is difficult. I have painfully experienced, particularly with self-published works, examples published before sufficient polishing. It takes time to learn the trade. What is the oft-quoted rule of thumb, ten-thousand hours to become a master of anything? With my years of writing experience, I am unsure just how close I am to that mark.

There’s more. A huge mistake new authors (myself included) make is assuming once published the work is done. No, readers will not magically flock to your book. Writers speak of their platform, essentially their (mainly digital) reputation and exposure. It takes time and determination to build that. I’ll let you know when I get there.

Business Acumen
Writing is a business, even if it’s a hobby, and writers need to approach it as such. That begins with keeping detailed financial records, to track your expenditures and income and to generate information for tax filing if so fortunate (if you have to file income taxes based on your writing, you’re making money).

Then there’s marketing, dreaded more than rejection letters. You not only need determination to market, but you also have to market correctly. That can require trial and error and learning from mistakes, which in turn requires some business analytical skills to interpret marketing action results. Twitter ad analytics is a great example.

I’ve been writing for many years now, off and on (recent years more on) since I was in high school in the 1980s (this post’s stock photo is reminiscent of the old Smith-Corona typewriter I used back then). It’s only been about a year when I became serious about my craft beyond a fun hobby, which required the attributes above.

Incidentally, all three attributes above apply to entrepreneurship as well. I launched a small consulting firm two years ago and would not have achieved the success I enjoy today if not for authenticity, tenacity, and business acumen. In fact, extending that successful model to my writing life was an easy decision.

What about you? Do you agree with these? Any others?

Photo by Bernard Hermant on Unsplash