Second Chance Publishing Launches

Second Chance Publishing Logo 2I’m excited to announce the official (meaning paperwork accepted) launch of my second business, Second Chance Publishing, or SCP. SCP is the imprint I created in 2013 for my self-publishing writing hobby. As I’ve grown in talent and seriousness towards writing, I realized it made sense to treat this endeavor as a business. My two-year experience with vCISO Services, LLC taught me much that I am now applying to SCP. While the primary function is as before, an imprint for my self-published works, I am considering branching out to help other aspiring indie authors. I have learned so much about everything that it takes to produce a novel, and realize I have only scratched the surface, but I have much to share. I’m not sure where God is leading me with this, only that, when called, the best response is to say yes.

My latest work, Childhood, is a prequel to my work in progress (or WIP as we refer to such in author-land), Fatherhood. Fatherhood (anticipated publication late 2020), a novel about abortion from the father’s point of view, is not an easy novel to write. In some ways, to me, it makes the process of creating Leaving Darkness (a novel about escaping depression) look like a walk in the park (yes, a cliche, but I’m writing a post, not a novel, so I deem cliches okay here). Childhood, a novelette about 10,000 words in length that introduces the main characters in Fatherhood, is in the late production stages (line edit, cover finalizing). I see it as my most mature work to date.

The business website is secondchancebook.org (if you’re reading the blog, you’re already here). I published the first video on the YouTube channel today – a radio interview from the spring of 2019 so it’s really only audio with a picture – at https://www.youtube.com/watch?v=a1gzSy2v8ms. I will add more videos, just as I’ve enjoyed doing for vCISO Services, as time permits and inspiration hits.

Life is about living – that’s the beginning. It’s also about being proper stewards of the gifts given to us (Matthew 25:14–30). Drawing from a recent sermon, when my time under the sun is done, I hope to hear “Well done, good and faithful servant.” And that’s really the reason (beyond that I enjoy it) why I am pursuing this writing journey. I would be honored and humbled if you’d follow my progress – social media links below. I’d also appreciate prayers for guidance on where I need to take this. Thank you!

Website – https://secondchancebook.org
Facebook – https://www.facebook.com/gregschafferauthor/
Twitter – https://twitter.com/newtnoise
Instagram – https://www.instagram.com/gregschafferauthor/
YouTube – https://www.youtube.com/channel/UCNv3gpqA7OAJ-DQ3Mpf4DGg

The Value of Self-Publishing

It’s a common debate in the writing world today. Which is the better route to take, traditional (or trad) publishing or self-publish? Years ago, trad was the way, with vanity presses the only viable self-publish option. How many authors from the 80’s ended up with a garage full of a paperback that never sold, I have no idea.

Today, however, both e-books and print on demand (POD) are viable options to expose the author to the world without having to convince someone else to spend money to do so (which is what trad essentially is). There is much value in self-publishing:

  • Maintain rights
  • Maintain pricing control
  • Go to market is quicker

Maintain Rights

The self-published author retains all rights to their work. Trad publishers may require a change in story, character names and development or even cover art. The trad author cannot make changes to their works easily, if at all.

Maintain Pricing Control

Trad and some hybrid self-publishing organizations do not allow for much, if any author input on pricing. This can be a huge detriment, as I explain in a bit.

Go To Market is Quicker

An author can create a work and self-publish it over a weekend. More savvy indie authors see the value in the creation process to produce quality work, and will refine their words, invoke beta readers, and hire editors (dev, copy, and proofing for fiction). Still, as I understand (as I have no trad works), the trad route from when the manuscript leaves the author’s computer to when it appears on Amazon can be a year or longer. Indie authors can go to market with quality work in a quarter of that time.

My Experience

I wrote my first novel in 1994 and queried agents in 1995. I still have a few of the rejections and the sealed package to prove copyright (back then, the recommended practice was to mail a copy of your manuscript to yourself and keep it, unopened, if there was a dispute, the postmark bearing the timestamp). That experience almost 25 years ago turned me off from trad, but again back then there was only one other option, and I was not going to travel the vanity press route.

IngramSparkTIn 2013 I learned of IngramSpark, the self-publishing arm of Ingram, and signed up. I published as a test a short book of poems which, to my surprise, a few actually bought (it’s still available here). I found the process to be educational, not easy but I had to learn about cover design, e-book creation, print formatting, ISBN, and so on. Eventually my work from the 20th century, Forgiveness, made it to Amazon, and I was hooked on writing. A few novels later and I’m still going strong. I’m such a fan of theirs they sent me an indie pub T-shirt!

For my most recent novel, Leaving Darkness I opted to leverage a hybrid self-publisher, Westbow. Westbow is the self-publishing division of Thomas Nelson, a well-known Christian book publisher. I (perhaps a bit naively) thought that if I went with Westbow that surely the sales would be good enough to prompt Thomas Nelson to at least take a look at bringing my title into the trad world.

That never happened because of a few reasons, the first of which all authors understand – marketing is hard and takes much effort. I’m still learning the marketing dance – it’s part science, part skill, part luck, and part magic. Regardless of indie or trad, though, the author bears the marketing weight. Many first-time novelists don’t understand that.

Westbow also priced Leaving Darkness too high. The e-book is at $3.99 and the print (softcover) $19.95. It’s a $14.95 book, if that. Westbow offers the option to reduce the price for 30 days to $0.99 as part of a promo package. However, at over $2,000, the cost is, well, unreasonable.

I asked the marketing rep what would stop an author from putting the work up on Amazon themselves, and he said nothing, the author owns the rights (see above). He advised against it because it would cause “confusion.” I’m not sure what that means, sounds like sales talk to convince me otherwise.

Anyway, relaunching the e-book version of Leaving Darkness leveraging my relationship with IngramSpark is exactly what I just did. To ensure I didn’t step on Westbow’s toes, I used only the materials I had prepared for them, and not their layout and cover. For an e-book, the layout doesn’t matter much, and the cover photo I provided, they just added the title and my name. Easy to do myself (thanks Photoscape).

You may have noticed that I didn’t hyperlink Leaving Darkness. I will add the links when my copy is available on Amazon. I’m keeping, for now, the Westbow version there at $3.99 because of the good reviews it has. (Note 5/8/2019 – I added the link to the special edition.)

This experience has taught me that I want to stick with IngramSpark for my publishing needs. That means, likely, never pursuing the trad route again. I may change my mind if the situation is right, but so far as I’m concerned today, indie is the way, and total indie – no more hybrid self-publishers.