Book marketing is challenging. In order to get our words read by others, we have to not only make them aware of our works but convince them to read it. That is necessary from a sales perspective. Christian fiction authors also bear the responsibility of getting their words read as we write to promote God’s kingdom. Yet often authors shun marketing.
I get it. Marketing is hard and not exciting and just not fun, but we have to put at least as much effort into marketing our books as creating them. I know that from firsthand experience. I did zero promotion for my first two novels (beyond a few lame tweets and mention on a dusty website). And I was surprised and saddened at my anemic sales! So much I had to learn (and still have to learn).
An author’s platform is, in my view, their online presence and following. Twitter, Instagram, Facebook, blog, website, and so on make up the online presence. Constant activity in all channels is necessary, though it’s not necessary to choose all channels. Followers are also necessary, because who will care about or even read tweets to a dozen followers? Sure, hashtags ensure more visibility, but it’s a very large Twitter universe out there.
Currently in the #WritingCommunity there are numerous activities to promote increasing Twitter followers. I admit that I began to participate in these follies, essentially variations of the “I’ll follow you if you follow me.” Why am I negative about them? Because these do not result in quality followers. I could build up 14,000 followers easily but if they are all mainly authors struggling for recognition like myself, what good is that. No, we need to focus on quality not quantity with our social media engagements, else isn’t it a waste of time?
I’ve adopted a better strategy. Write well. Interact with communities I want to reach as an author, not echo chambers. I’d rather have 100 followers passionate about my works than 20,000 who don’t care about my content, just my follow back. Focusing on a quality platform is the only way I can fulfill God’s call for me as a Christian writer.