When Not Writing is Writing

I have not put any effort into my WIP today, nor do I plan to. But that’s not to say that I haven’t been writing. No, by my estimation, I have laid down about 2500 words today. In fact, I’ve spent the better part of the day writing and editing and formatting, just not Christian fiction.

A backstory is in order (yes, I know, never in chapter one, or in the blog case, paragraph one I suppose – this is paragraph two, so I’m good). A little less than two years ago, I left the corporate word to start my own information security executive consulting company, vCISO Services, LLC. We provide executive information security consulting – part-time Chief Information Security Officer services.

I love what I do, which is servingCover2 small and midsized businesses with access to quality, experienced CISO talent. Business has been solid, and we have clients nationwide. I enjoy helping businesses, plus it is a calling – check this video for my short testimony from 2017 explaining that.

However, running a business is more than working for clients. Another aspect is working to find clients to work for. Yes, that dreaded marketing aspect that is a difficult part of being an indie writer exists in all businesses. Thus, at times I have to turn off the client side and focus on marketing. Today was that type of day.

I finished the first edition of a small guide to information security for small and midsized businesses, drawing on my two years as a consultant. What I tried to do was explain the issues that most books or websites don’t address – pragmatic advice for those who need it. At about 6500 words, it’s not a long read, but it’s enough for a giveaway in return for a newsletter list sign up.

This is where my fiction writing experience helps. I’m currently running a BookFunnel promo for my first novel to build my writing email list. This will serve the same purpose for my company list (substantially larger than my author list at the moment but growth is always good). I would not have opened a BookFunnel account if it weren’t for my fiction marketing needs. Nor would I have known about Calibre if I didn’t have a need to convert my first novel to ebook.

So – no WIP writing but much writing activity. Still sounds like a productive day.

 

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